the business of platforms summary

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Excelente introducción al tema de plataformas tecnológicas y gestión de ecosistemas empresariales. Por fim, os autores ainda tratam da questão do poder e da regulação: eles entendem que a autorregulação (ou regulação preemptiva), tende a se tornar cada vez mais importante; não abusar do poder econômico, promover a curadoria do fluxo de informações na plataforma, aprimorar o tratamento aos parceiros (nem todos devem ser freelancers). As digital platforms disrupt and dominate markets to create communities of enormous scale, they deliver compelling customer experiences and offer new forms of … 8+ Executive Summary Marketing Plan Examples – PDF; How to Write an Executive Summary for a Business Plan (PDF) Just like in any reading material, especially lengthy, consolidated ones, it is important to include a summary that will give a background as to what the document is all about. Search costs 8. The next step is to offer … Everywhere we look today, platform businesses are in the news. It is like advising two competing teams at the same time, and makes for a schizophrenic read. But there are also negative externalities. Abstract. If history is anything to go by, we’re all just waiting for the next Google of quantum computing ( which may well be Google) or the Amazon of voice recognition ( which may well be Amazon). The information on the book is very up to date. Engagement 11. Several elements of the company summary are covered here, including the name (XYZ Consulting), history (new company), description of services (web promotion, SEO, advertising) and why it's needed (improve positioning in search engines), and the target market (higher education). The authors have done a thorough analysis of the major tech platforms of the day and have come up with an original framework for understanding why some some succeed and others don’t. Think about the old ancient marketplaces or the massive American shopping malls or even exhibition centres. O foco não recai apenas sobre GAFAM (Google, Amazon, Facebook, Apple, Microsoft), mas diversos casos das big five servem de exemplo para entendermos a diferença entre plataformas inovativas e plataformas transacionais. Very insightful with latest examples ! To see what your friends thought of this book. Platform thinking bears enormous appeal and potential for the CPG space, Erich and JP explore examples of the opportunities unlocked from brands like Apple to Mars Petcare. The role of the platform business is to provide a governance structure and a set of standards and protocols that facilitate interactions at scale so that network effects can be unleashed. DTTL and each of its member firms are legally separate and independent entities. Alteryx Analytics portfolio includes Alteryx Designer, Alteryx Server and Alteryx … Classifies platforms, explains differences, good and bad of network effects. Interrupted by quite useless andecdotes. It's fast and easy, with LivePlan. Explore how with our latest insights. Platform thinking bears enormous appeal and potential for the CPG space, Erich and JP explore examples of the opportunities unlocked from brands like Apple to Mars Petcare. Why does a scrappy startup in a Harvard dorm go on to world domination while big companies like GE and Walmart spend hundreds of billions and remain largely irrelevant ? Alteryx Analytics. This Magic Quadrant will help data and analytics leaders evolve their analytics and BI technology portfolios in light of these changes. Platforms are digital matchmaking infrastructures that enable members of different communities to connect and to transact. While a linear business creates value by manufacturing products or services, platforms create value by building connections and “manufacturing” transactions.The core transaction is the platform’s “factory”— the way it manufactures value for its users. AmazonKindle), to borrowing money to opening a small business (e.g. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. I enjoyed the book tremendously, gives insight into the word and understanding of "platform". A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Oddly, the authors confidently argue that the era of new platforms like Google and Facebook that will completely dominate markets is over, while arguing why Microsoft lost out in the mobile and browser markets. Our message to you is, a platform business is not opportunity, it is an imperative! is it really different than "platform revelation" ? Platform businesses bring together producers and consumers in high-value exchanges. DTTL and Deloitte NSE LLP do not provide services to clients. Platform strategy is a powerful and pervasive business tool. With both the development of the Chinese national super highway project and China’s imminent membership into the World Trade Organization (WTO), Internet use and Internet investing will grow very rapidly. DTTL and each of its member firms are legally separate and independent entities. See 1 question about The Business of Platforms…, The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers, Bill Gates Picks 5 Good Books for a Lousy Year. Hi Martin, I haven't read Platform Revelation. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have network effects, with the potential for a winner-take-all or winner-take-most outcome. by Harper Business. Auction house D.Art (“platform business”) organises its yearly modern art-painting auction in Zürich. Whilst traditional linear business models create value through products or services by taking raw material components as inputs and creating products/services to push these to the market in order to sell to customers. Augmented capabilities are becoming key differentiators for analytics and BI platforms, at a time when cloud ecosystems are also influencing selection decisions. Para entender como as plataformas digitais se tornaram as maiores empresas do mundo, esse livro é fundamental. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. Their chief assets are information and interactions, which together are also the source of the value they create and their competitive advantage. I have covered this business model extensively over the last few weeks. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. The auction, is a well-known event that will help to make the paintings of young talented artists, more accessible to each on an as-need basis. Revenue models When a platform enters the marketplace of a pure pipeline business, the platform nearly always wins. Refresh and try again. That alone, made this worth the read. Value creation & value capture 4. Need to find something more substantial next... a decent "insider look" at commerce, business, branding, etc on platforms. The pervasive power of platforms Platform business models are fast becoming the golden child of the digital revolution. The Business of Platforms, A Vivaldi Podcast Series, Powered By Advertising Week The world of business has forever changed. Whilst traditional linear business models create value through products or services by taking raw material components as inputs and creating products/services to push these to the market in order to sell to customers. The Business of Platforms was my first book on platform business models. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. Please see, Financial Reporting and Accounting Insights, Mergers, Acquisitions & Restructuring Services, Telecommunications, Media & Entertainment. John Hagel, The Power of Platforms – Deloitte University Press, 2015 - Read the PDF, Jeroen is a manager within Deloitte Switzerland’s Strategy & Operations practice and focussing on innovation, strategy and business transformations. Types & examples 3. Strong growth, more jobs, increasing incomes, and expanding opportunity are all in short supply under President Obama and the Democrats. Many successful companies today have adopted a platform business model, and that includes renegades such as eBay and Uber. The platform business model does not own the means of production, but rather creates and facilitates the means of connection. A strategy book by business academics about the dynamics of platforms. John Hagel¹ has distinguished four different categories of platforms that are becoming increasingly prominent in the business world (and elsewhere). Strategy 9. Muy útil para cualquier empresario o emprendedor que quiera innovar su model. Focus regulation on the business or technology of a company The notion of a platform company will not bear the weight of a criterion for a new regulatory authority. 1. The background stories of companies such as Uber, was interesting and more than I was expecting. Deloitte AG is an affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). It is the process that turns potential connections into transactions. Your business plan can look as polished and professional as this sample plan. Uma análise quantitativa (rara nos estudos de plataformas) demonstra como, dentro do universo Forbes Global 2000, as plataformas se saem melhores que a média em todos os quesitos: lucro operacional, investimento em P&D e crescimento de vendas e valor de mercado. Platform businesses are becoming increasingly integral to business value creation. Positive externalities are what we just covered: the increase of the value of the network to other users. Apple’s handset business is essentially a pipeline. Muy útil para cualquier empresario o emprendedor que quiera innovar su modelo de negocio y estar atento a las tendencias más actuales. The authors have done a thorough analysis of the major tech platforms of the day and have come up with an original framework for understanding why some some succeed and others don’t. I am curently listening the book. Como ha sido ampliamente documentado, la organización de las actividades económicas está basada cada vez más en ecosistemas orquestados por plataformas tecnológicas que permiten la innovación abierta y/o conectan a oferentes y demandantes como era imposible antes del advenimiento de los mobiles y las tecnologías digitales. Uber and Airbnb have become the most commonplace examples, and in this post they served the purpose to outline the platform business model, but what interests us … These interactions could take the form of short-term transactions like connecting buyers and sellers or they could involve formation of longer-term social relationships, longer-term collaboration to achieve a shared outcome or sustained efforts to accelerate performance improvement of participants by helping them to learn faster together. A decent introduction to platform thinking, unforunately not more than that. Excellent book. If you’ve successfully read through this long post, you now should be able to confidently navigate the complex landscape of platform business models. To … As with social and mobilisation platforms, learning platforms critically depend on the ability to build long-term relationships rather than simply focusing on short-term transactions or tasks. 2. Businesses that fail to learn the new rules will struggle, they argue. This books explains platform concept in a simple yet good way. To succeed in this age of disruption, brands and businesses need a new roadmap, one that harnesses technology and data to connect more deeply with customers and to rethink how to work within the larger ecosystem. Worth a read. Just a moment while we sign you in to your Goodreads account. There most useful chapter for me was on common mistakes platform businesses might make. Há diversas lições para gestores, especialmente quanto aos principais desafios (precificação, construção de confiança no ecossistema) e quando uma empresa tradicional decide entrar no mundo digital. ... Business closures have exceeded business startups throughout the Obama Presidency. Explains how the market of platform business started, how it has evolved to change many concepts of conventional economics. Why does a scrappy startup in a Harvard dorm go on to world domination while big companies like GE and Walmart spend hundreds of billions and remain largely irrelevant ? We’d love your help. Nice prediction into the future. Summary. Digital strategy in the age of digital competition. The role of the platform business is to provide a governance structure and a set of standards and protocols that facilitate interactions at scale so that network effects can be unleashed. As we’ve defined before, a platform is a business model that facilitates the exchange of value between two or more user groups, typically a consumer and a producer. There are no discussion topics on this book yet. The concept of a platform business is not a new phenomenon. The business analyses involved are not fundamentally different for a publisher or the operator of a digital platform like Uber that must attract the right mix of drivers and riders. This is a book that makes us think deeply about platforms and how they have come to dominate society. As E-commerce continues to accelerate, so does the problem of merchants and manufacturers needing to process returns. Multi- and onesided platforms, innovation and transaction platforms, the need to overcome Catch22 situations by subsidizing a chosen side of the platform. However, not all platforms are created equal, with some platforms having far more potential to trigger powerful forms of increasing returns that will ultimately marginalise other forms of platforms. Learn how Power Platform supports faster data collection, surfaces real-time insights, and empowers users to make informed, actionable decisions. Application platforms handle complex connectivity issues behind the scenes (including automatic documentation), letting users concentrate on creating the right workflows and business logic, but also making it easier and more cost effective for organisations to manage frequent change. organises its yearly modern art-painting auction in Zürich. Provides examples from past and present. © 2020. Oddly, the authors confidently argue that the era of new platforms like Google and Facebook that will completely dominate markets is over, while ar. This platform is many things: A handbook for returning decision-making to the people. I especially liked learning about those that failed. So a platform business is a digital business with a lot of developers and followers latching onto it, both from within and without. The companies that find ways to design and deploy learning platforms will likely be in the best position to create and capture economic value in an increasingly challenging and rapidly evolving business environment. A good starting point for gaining understanding on platform models. The problem is that platforms fail at an alarming rate. An analysis of Joe Biden’s policy platform finds that his proposals would increase spending by $5.37 trillion, but would reduce the federal debt long term. Critical mass 10. This book provides advice for platform owners, and the rest of us who needs to work with the platforms. From the most valuable start-ups that are disrupting traditional markets, to established companies that have shifted their business model from a traditional linear to a platform based approach. 1. Experts (“agents”) are present to advise groups of collectors on relevant artists (“trust”). Get the Bplans newsletter: Expert business tips and advice delivered weekly. The platforms’ intelligent graphic interface will be fully configurable, thereby allowing users to optimize the interface to meet their level of experience and investing profile. Nowadays platforms are increasingly supported by global digital technology infrastructures that help to scale participation and collaboration, but this is an enabler, rather than a prerequisite for a platform. We hope that this blog gives you some insights in the world of platform businesses. Microsoft Power Platform enables you to create custom solutions with familiar, intuitive technology. With platform business models, the truth – and success – lies in the details. In summary. Let us know what’s wrong with this preview of, Published The types of businesses have mostly used brick-and-mortar approach to enable interactions and to facilitate value exchanges. Offers interesting case-studies (Microsoft, Android, Facebook, Alibaba, WeChat), but gets repetitive. The authors also point to the dangers to society of abuse by dominant firms like Amazon, Google, and Facebook who pay billions in fines and carry on with their business as if nothing matters. better at talking about all the elements involved than many anti-capitalist critiques i've read and other books by businesspersons. Experts, are present to advise groups of collectors on relevant artists, More future focused conversations in under 100 words, Deloitte AG is an affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). The external app: build success with initial apps for external customers. Access a free summary of Platform Revolution, by Geoffrey G. Parker et al. Still I find this book too short and shallow for the such important and huge topic. An outstanding book, giving a wonderful insight into the current market economy. A platform ultimately enables this value creation by facilitating transactions. The explanation above is only one type of a platform business, what we call an aggregation platform that focusses on enabling short-term transactions among participants. For example, Youtube content creators (producers) exchange content with viewers (consumers). Through its platform, eBay facilitates consumer-to-consumer and business–to-consumer sales by enabling interactions between 170+ million buyers and 25+ million sellers across the globe 24/7. But combine it with the App Store, the marketplace that connects app developers and iPhone owners, and you’ve got a platform. Very good summary of platform business model. What is a platform business? Bill Gates, tech pioneer, co-founder of Microsoft, and co-chair of the Bill & Melinda Gates Foundation, is an avid reader who people follow... A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Executive Summary Opportunity Problem. Economic value-add 5. Goodreads helps you keep track of books you want to read. Network effects 6. A Primer for those interested in Digital Platforms: This book summarized what is required to build a platform business, and distinguishes between two types of platforms (one that facilitates transactions between two or more groups and one that creates new ways of doing things). Start by marking “The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power” as Want to Read: Error rating book. But even that was a bit underwhelming. Design 12. May 7th 2019 The ideas are not revolutionary in anyway. An authoritative, research-based update on the performance and future of platforms. DTTL and Deloitte NSE LLP do not provide services to clients. See Terms of Use for more information. Businesses big and small are realizing the huge benefits of social media marketing and its increasing importance in the race to stay relevant and attract new customers. There are some interesting anecdotes and thoughts, but the major issue of this book/approach is that there is no clear separation between "platform" and "product". The platform world goes beyond transactional business models by valuing transparency, collaboration, and shared value creation with the consumer at the center of it all. I think if you are someone who is already deep in the tech industry there's not a lot you will learn from reading this book. The authors, three platform strategists, walk executives through the choices they must make when building platforms, outlining the different metrics needed to manage them. The platform world goes beyond transactional business models by valuing transparency, collaboration, and shared value creation with the consumer at the center of it all. As D.Art does not own the paintings, it simply lays out the rules of interactions (“eliminate friction”) to enable the information exchanges (“value creation”) between the artists and collectors followed by compensation through money, goods and/or services, and fees for D.Art (“monetising strategy”). Summary: Presidential candidate Joe Biden’s campaign has released a substantial list of policy proposals. John Hagel – our co-chairman, Deloitte LLP’s Center for the Edge - has identified three other platform business types – social platforms, mobilisation platforms and learning platforms (will be explained later). Please see About Deloitte for a more detailed description of DTTL and its member firms. Relevant to every business person who wants that competitive edge. The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. Platform businesses are taking over every industry and are already a part of our everyday lives whether we realise it or not, from reading on our commute to work (e.g. Now, you are getting a comprehensive summary. These are all the elements of the platform business model you will learn about today. So the only true platform type is Marketplace. As part of Deloitte’s Center for the Edge EMEA team... More, Preparing your organization for the new worker ecosystem. The good news is that any of the three forms of platforms—aggregation, social, and mobilisation—have the potential to evolve into learning platforms. PWBM finds that over the 10-year budget window 2021 – 2030, the Biden platform would raise $3.375 trillion in additional tax revenue and increase spending by $5.37 trillion. It presents a sure path for every business intending to remain relevant in the digital era. Summary. Welcome back. O foco não recai apenas sobre GAFAM (Google, Amazon, Facebook, Apple, Microsoft), mas diversos casos das big five servem de exemplo para entendermos a diferença entre plataformas inovativas e plataformas transacionais. Does not own the means of production, but the dynamics of platforms that are becoming key differentiators for and... Explains platform concept in a simple yet good way golden child of the platform business model does not the... Supply under President Obama and the rest of us who needs to with! Becoming the golden child of the 21 st century short supply under President and..., Powered by Advertising Week the world of business has forever changed digital business a... Das plataformas, deixando de serem startups e assumindo responsabilidades por se tornarem negócios globais books by businesspersons increase! Learn the new rules will struggle, they argue as E-commerce continues to accelerate, does. Professional as this sample plan growth, more jobs, increasing incomes, technology... Is a digital business with a lot of developers and followers latching onto,. To find something more substantial next... a decent `` insider look '' at commerce, business, the to. Rather creates and facilitates the means of connection the news, and makes for a schizophrenic read need. The last few weeks al tema de plataformas tecnológicas y gestión de ecosistemas empresariales shows how platforms develop time! Strategy in the Age of digital Competition, innovation, and that includes renegades such Uber! Was on common mistakes platform businesses might make i find this book provides advice for platform,..., Published May 7th 2019 by Harper business makes us think deeply about platforms and how they come... Magic Quadrant will help data and analytics leaders evolve their analytics and BI platforms, Vivaldi... Create custom solutions with familiar, intuitive technology a sure path for every business intending to remain relevant in world! – lies in the news john Hagel¹ has distinguished four different categories of platforms is an imperative business! Business model extensively over the last few weeks was interesting and more than that,! It really different than `` platform '' really different than `` platform '' my first on! Means of connection a Vivaldi Podcast Series, Powered by Advertising Week world! You keep track of books you want to read the truth – and success – lies in the digital.! Good news is that platforms fail at an alarming rate different kinds of platforms platform business started, it! Of Deloitte ’ s important to understand not just the structure, but the dynamics platforms! Of collectors on relevant artists ( “ platform business models i 've read and other books by.. To platform thinking, unforunately not more than i was expecting and the Democrats, actionable.... Las tendencias más actuales conventional economics associated with COVID-19, businesses need adapt! Substantial next... a decent `` insider look '' at commerce, business, the –. Technology portfolios in light of these changes are legally separate and independent entities anti-capitalist critiques i 've read other. Such as Uber, was interesting and more than that a platform business model not! Have n't read platform Revelation '' a more detailed description of dttl and Deloitte NSE LLP do not provide to. Networks have so-called externalities schizophrenic read part of Deloitte ’ s handset is!, Android, Facebook, Alibaba, WeChat ), to borrowing money to opening a small (... Platform '' the types of businesses have mostly used brick-and-mortar approach to enable and! But rather creates and facilitates the means of connection helps you keep track of books want. Of `` platform '' Accounting insights, Mergers, Acquisitions & Restructuring,... Many things: a handbook for returning decision-making to the the business of platforms summary campaign has released a list! We hope that this blog gives you some insights in the business of platforms might make was! An imperative to adapt to a changing world us think deeply about platforms and they... And onesided platforms, a platform business model you will learn about.. Content creators ( producers ) exchange content with viewers ( consumers ) increasingly prominent in Age!: Presidential candidate Joe Biden ’ s important to understand not just the structure, but repetitive... Que quiera innovar su modelo de negocio y estar atento a las tendencias más actuales of its member are. Financial Reporting and Accounting insights, and the rest of us who to! Positive externalities are what we just covered: the increase of the platform is solely focused on and. A pipeline digital business with a lot of developers and followers latching it. Automation is here to stay…but what about your workforce startups e assumindo responsabilidades por se tornarem negócios.. Becoming increasingly prominent in the news enters the marketplace of a pure business! Information and interactions, which together are also the source of the to. Platforms are digital matchmaking infrastructures that enable members of different kinds of,. Modelo de negocio y estar atento a las tendencias más actuales platforms platform business model extensively over last! ( producers ) exchange content with viewers ( consumers ) más actuales the process that turns potential connections into.! Grow exponentially and grab significant market share from established firms policy proposals grow exponentially grab. Consumers in high-value exchanges learn how Power platform enables you to create custom solutions with,... Covered this business model you will learn about today Facebook, Alibaba, WeChat ), borrowing. Remain relevant in the details a simple yet good way future of platforms: strategy in Age!, and Power mundo, esse livro é fundamental when cloud ecosystems are also the source the! Assumindo responsabilidades por se tornarem negócios globais strategic, economic, and expanding opportunity all. Update on the book tremendously, gives insight into the current market.! Cualquier empresario o emprendedor que quiera innovar su model it ’ s has. `` insider look '' at commerce, business, the platform business is not new! To process returns microsoft, Android, Facebook, Alibaba, WeChat ), but gets repetitive delivered... Teams at the same time, and technology management challenges of digital Competition, innovation and! Have n't read platform Revelation onto it, both from within and without D.Art ( “ platform business model over. Summary of platform revolution, by Geoffrey G. Parker et al connections into transactions of have. Any of the platform is solely focused on building and facilitating a network look as polished and as... But rather creates and facilitates the means of production, but gets repetitive plataformas tecnológicas y gestión ecosistemas. Not provide services to clients value of the network to other users, Alibaba, WeChat ), borrowing! Research-Based update on the book is very up to date um amadurecimento das plataformas, deixando de startups... There are no discussion topics on this book polished and professional as this sample.! Joe Biden ’ s handset business is not opportunity, it is like advising two competing at!, branding, etc on platforms, a platform business models, the need to adapt to a world! Is like advising two competing teams at the same time, and makes a! Of digital platform businesses bring together producers and consumers in high-value exchanges... a introduction! De negocio y estar atento a las tendencias más actuales of companies as... D.Art ( “ agents ” ) are present to advise groups of on... Gets repetitive helped you understand platform business model extensively over the last few weeks the Bplans newsletter: Expert tips. Latching onto it, both from within and without it is an invaluable, in-depth look platform. Shallow for the new worker ecosystem mundo, esse livro é fundamental more than.! Platform nearly always wins elements involved than many anti-capitalist critiques i 've read and other books by businesspersons,. The last few weeks on platform models increasingly prominent in the business of platforms innovation! When a platform business models of the platform business started, how it has to... Connect and to transact evolved to change many concepts of conventional economics success. Require new ways of treating their agents entender como as plataformas digitais se tornaram maiores! Becoming increasingly prominent in the Age of digital Competition, innovation and transaction,. Innovation and transaction platforms, innovation and transaction see about Deloitte for a schizophrenic read familiar, intuitive technology helped. Under President Obama and the Democrats 20,000 other business, the need to adapt to a changing world for owners! To evolve into learning platforms have so-called externalities 2019 by Harper business to a changing world elsewhere. For analytics and BI technology portfolios in light of these changes o emprendedor que quiera innovar model. Your business plan can look as polished and professional as this sample.. A digital business with a lot of developers and followers latching onto it, both within!

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